Psycho Bunny is a men’s clothing company based in New York,
founded in 2005 by Robert Godley and Robert Goldman.
Handmade from English silk, their first collection of
neckties introduced the signature long-eared, crossbone-clad lagomorph icon to
the world. Inspired by the 17th-century non-conformist maritime marauders and
secret societies like the infamous Skull & Bones, Godley sketched a logo on
a napkin. "When I showed that tie to a buyer, she said, 'Look at the
psycho bunny!'" Godley says. "The name stuck."
Psycho Bunny "uses English silks made in a 270-year-old
mill that are then sewn by hand in Mr. Goldman's family-owned third-generation
tie workshop in Belleville, N.J. The collection has grown to include polo shirts,
swim trunks and socks."
Since the initial launch of the Psycho Bunny neckwear
collection, the brand has expanded into multiple categories including polo
shirts, cashmere scarves and socks, and other men's apparel items.
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